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Rozita Ibrahim & Sendayu Tinggi - profile of Rozita Ibrahim (Sendayu Tinggi)

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Rozita Ibrahim of Sendayu Tinggi is a classic example of rag-to-riches story in Malaysia. No one would have expected a widow, a single mother and a rubber taper can change her life around and built a multi-million Sendayu Tinggi empire and provide jobs and opportunities for many others.

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Many had underestimated how the power of desperation can change the outcome of one's life.

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For Rozita, reaching her current status as a millionaire did not come easy. She had to pay heavy price before being successful in her Sendayu Tinggi business and her life. She was married at a tender age of 18 and had to undergone painful divorce while raising her children. Worse, one of her very own kids was paralyzed and sick and passed away without her being able to afford a proper treatment to her child.

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She tried, without fail to work in different fields in order to support her life. Finally, out of desperation, she started some herbal formulation using a few hundred ringgits as her initial capital. In order to test her own formula, she put more weight and tried to bring it down using her formulation.

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Today, her very own health formula based on traditional herbs and plants, Sendayu Tinggi is one of the most talked and an envied cosmetic brand in Malaysia with its distributorship covering Malaysia, Brunei and Singapore and expanding. As for 2005 it is said that Sendayu Tinggi has more than 2000 authorized distributors. It is also said that some of Sendayu Tinggi distributors in Klang Valley make over RM1 millions in monthly revenue.

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Rozita admitted the life she is currently enjoying is as a result of sheer determination, hardworking and never say die spirit. Her weeping moments are over and now is time for her to reap the profits of her past effort.

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"20 years from now you will be more disappointed by the things that you didn't do than the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." - Mark Twain

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