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Ramly Burger - profile of Ramly Mokni @ Ramly Burger

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Ramly Burger does not need introduction for Malaysians, and the popularity of the Ramly brand itself eclipses its very own creator, Ramly Mokni. Ramly is the guy who has almost single-handedly changed the way how burgers are commercialized via the 'gerai' concept.

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In 1970s, imported meat became very popular in Malaysia and Ramly saw the opportunity to have burger meat locally produced at high volume which could match the standard of the imported meat while maintaining its halal standard. So, he opened up a burger processing stalls which later became hot in the town. He named the product after his very own name, Ramly Burger.

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Ramly quickly moved to expand the business further by incorporating a company as well as using machines to speed up processing and increase daily productions. They also embarked on extensive research to diversify their products and later introduced nuggets, fritters, fingers and others.

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Today, Ramly Burger Processing continues to produce millions of burgers with its revenue raking up year after year, and with many accolades to its core. The company's annual revenue is now exceeding RM100 millions per year. The Ramly Burger brand is currently not only popular in Malaysia but also selling like hot cake in Singapore.

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The brand has also stamped its reputation due to its commitment and non-compromising integrity on their halal status. In 2005, In the wake of public outcry on some of the brands which halal status recognition were highly questionable, Ramly Burger, together with few local food producers like Ayamas, stood out from the crowd as those who comply to the highest standard by JAKIM.  

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Ramly was recently awarded as one of the recipients of 'Anugerah Melayu Cemerlang' on May 2006. He has proved that one can succeed without degree, diploma or other higher qualifications.  To him, passion and deep interest will carry you on until you reach your goal.

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"We started as a small business in my house when I was 17. I face with a lot of difficulties and challenges but I never gave up. Where we are now is what we have put in our effort in the last 20 years. We are today the market leader in our industry."

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For those who have not tasted the Ramly Burger, you can stop reading this now and walk to the nearest Ramly Burger stall to have a bite. Or if you want extra adventure, you can try the following recipe to make your own Ramly Burger:-

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1. Heat up some margarine or butter (1/2 table spoon) on a hot plate.

2. Fry some chopped onions to give you the irresistible aroma.

3. Fry the Ramly Burger meat until cooked.

4. Slice a bun into half, and use sliced cucumbers, shredded cabbage and a slice of cheese.

5. Add additional flavor of your own - you may use oyster sauce, Lea & Perrins sauce, Maggie seasoning, pepper and mayonnaise.

6. Enjoy your DIY-ed Ramly Burger special

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"If you envy successful people, you create a negative force field of attraction that repels you from ever doing the things that you need to do to be successful. If you admire successful people, you create a positive force field of attraction that draws you toward becoming more and more like the kinds of people that you want to be like."-Brian Tracy

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Ramly Burger

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